How to Plan a Successful UK Conference


How to Plan a Successful UK Conference

Planning large scale events is anything but easy. Narrowing down your list of conference venues in London or Edinburgh - or anywhere else in the UK-is only one part of the process. Well-planned events are more successful because attendees are more relaxed and engaged. Most of us know the importance of planning an event, but that doesn't make it any easier. To give you a boost for planning your next event, we've outlined a few ideas to get you started. Set Your Goal Are you looking for an Edinburgh training and conference venue that can hold up to 100 trainees? Make that a part of your overall goal. Don't get lost in the sub-ideas your team has for the big event. Stay focused on the ultimate goal-whatever that might be. If you're having trouble establishing your goal, ask yourself the following questions: What's my budget? What do I want attendees to take away from the event? What's the estimate for revenue? Will there be food and drink? Start with Location There are countless conference venues in London, but you have to find one that supports your goal. For example, you might want to select the Derby Conference Centre if you're looking for something sizeable and comfortable. You'll want to focus on matching up your needs with your event location. Use this formula to select the ideal location. Organise Logistics Logistics such as parking, discounts with local hotels, security and the costs for staff ultimately affect the outcome of the event itself. Figure out what your event space offers in the way of these areas and then calculate that into your costs. Once you have these areas figured out, move on to refreshments and ticket prices where applicable. Don't leave out marketing costs and planning as well, since they are the key to getting people in the door. Another area to consider are your speakers and presenters. What do they have in mind for the conference? When is the best time for them to arrive? What do they expect in regards to compensation? Organise these details before calling it quits on your plan. Although it can be a challenge, taking time to plan out your event will bring rich rewards in the long run. Remember, the entire purpose of the event is to promote your brand and enhance your reputation. Use this as a basic guide to your planning for the best possible results.



Author: Gladys Requina
17-Dec-2016




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