Event Analytics You Should Focus On For Your Next Event

Event Analytics You Should Focus On For Your Next Event

Getting analytics for your event is critical. It gives you insight into multiple aspects of your event and helps you access the data in a way that benefits future events. Fortunately, thanks to technology, it has never been easier to collect valuable insight from attendees through online registration and technology that can monitor their behavior. Whether you're interested in using the Aston Conference Centre or a variety of other conference venues in London and beyond, this technology can be integrated to make your event more successful. Of course, there is more to event analytics than just gathering information. Once you collect tons of data, the next question is what to do with it. That's why it is so important to collect specific types of data and information from your attendees. While we provide a variety of conference venues to rent, we also like to make your event more successful, which is why we are offering the following tips for event data collection. - Focus on Online Engagement & Conversions The first step is to look at your marketing campaign efforts and its success. Start by looking at your website's traffic, what pages people are looking at, and how much time they are spending on each page. Google Analytics is a great tool for this. Check to see if your site is setup properly with analytics. Once it is, monitor this information regularly. Insight like this allows you to see what you need to change to entice more people to your site, and in turn, to your event. And once you see how many people are visiting your website, you can look at how many of them are converting. This allows you to improve your event marketing and online presence. - Registration & Demo Information Whatever you do, don't miss out on the opportunity to collect a wide array of information about your registrants either. Include questions about attendees in your registration sign up that include their interests so you can segment your data and further analyse it. This also allows you to see if your marketing efforts are targeting the wrong demo. However, if for whatever reason your users don't finish their registration process you can also track that and see why they didn't complete it and why they left the registration process altogether. Perhaps they signed up because they were interested in a single session but realised most of the event didn't fit their goals. This might encourage you to move your session agenda to a separate page of your website to prevent people from abandoning the sign-up page. Alternatively, you can do follow up marketing to see what the reason was. Either way, it's a great opportunity to engage with your demo. - Use Your Mobile App to Engage Your Audience There is so much information you can gain from an event app. Our goal is to help you find the best conference venues out there, and we do it by using technology to see the top picks in your given area. You can do something similar with an event mobile app. You can gather a variety of data depending on how you set it up and what platform you're using. Of course, the success of a mobile app depends on how you market it and what information you request. The number of active users on your app also paints a picture of what portion of your attendees are offering feedback. Another way you can gain data on mobile apps is by monitoring their behavior. Do they prefer to connect with real people through the app? Are they interested in knowing what's popular at your event? Offering a clear feedback channel allows your attendees to provide in-depth information that you can use to tailor your event and engagement. You can also use poll data to see what events they enjoyed and attended after the event is over. Next, use that feedback and connect it with other people in similar demos who felt the same way to see where there is a connection that you can capitalise on. Next year, you can alter your event to reflect how attendees felt and what worked. - Focus On Attendees First After your event is over you can also use an online feedback poll to gain valuable insights. Doing so will help you curate an event that more people will want to attend. And if you need help booking conference venues we'd love to help. We can help you book conference venues in London or even the Aston Conference Centre. Whatever you're looking for, we can help. Reach out to us today for more information.

Author: Gladys Requina

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