The latest industry news, interviews, guides, and resources.
These are exciting times in the MICE sector, with a number of trends shaping the way meetings and events are planned, implemented and experienced in a positive way. We pick five that will impact on your event regardless of size. 1. Foodie…
Attracting an audience for your event is the biggest challenges you will face, after all without the 'numbers' the event is not going to be successful. Furthermore marketing costs can quickly mount and eat away at your precious budget. Here's a…
1. Slow Check In A slow check in at the beginning of any event can really set a negative tone. With a larger event this could be become a real problem if there are lots of delegates waiting around waiting to gain access. Technology can be used…
Trade shows are a great way to stimulate interest in your brand or business. However, they can also be quite costly, and if you manage yours incorrectly you could find yourself on the losing side of your ROI. While we passionately pursue our goal…
Over 80 percent of trade show attendees have buying power for their company. Some 99 percent of marketers say that trade shows provide unique value for their business they could not get from other sources. It is safe to say that trade shows are a…
Trade show exhibits are one of the best ways to get your brand's voice heard. If you're new to exhibits and trade shows, you might be at a loss for how to make your business stand out. There are countless ways to attract the right audience to your…